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Services Marketing - Paperback

Services Marketing - Paperback

208,73 PLN
208,73 PLN
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by S. Kher (Author)

1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies

Number of Pages: 242
Dimensions: 0.51 x 9.69 x 7.44 IN
Publication Date: December 01, 2014
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