A Lawyer's Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm - Paperback

by Noah Carmichael (Author)

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In

Author Biography

Noah Carmichael is the CEO of Inside Executive 24/7, a strategic marketing and analytics firm that works specifically with law firms. Upon leaving the Navy in 2006, Noah held leadership positions Sales Management and Marketing with Fortune 500 companies in the Education and Financial Services industries. During his tenure, he was responsible for training and creating high performing sales and marketing teams. Over the years, Noah has also consulted startups, law firms, and small business owners in business development, financial strategy, and data-driven marketing strategy.