Hdbk of Global Health Comm C - Hardcover

by Rafael Obregon (Editor), Silvio Waisbord (Editor)

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

• Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
• Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
• Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Back Jacket

Few people dispute the central role of communication in global public health and development, and its applications in local and international aid programs. Yet questions remain unanswered and new challenges have emerged about the role of communication processes in improving health conditions among communities, and promoting broader social change in international health contexts.

The Handbook of Global Health Communication offers a comprehensive overview of contemporary theoretical and applied research issues in global health communication, development and social change. Exploring multiple perspectives and approaches in the study of communication, health and development, this volume provides a comprehensive and up-to-date analysis through a collection of original essays that review and analyze historical, institutional, social, cultural and political dimensions of global health communication.

The Handbook covers a wide range of new and established communication approaches, including positive deviance, complexity approaches, participatory communication and edutainment, and addresses health and cross-cutting issues that range from sexual and reproductive health and family planning to gender and human rights, drawing insights and experiences from health programs and interventions from around the world.

Author Biography

About the Editor

RAFAEL OBREGON, is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation.

SILVIO WAISBORD, is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.