The Art and Science of Technology Transfer - Hardcover

by Phyllis L. Speser (Author)

Praise for The Art & Science of Technology Transfer

"Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession."
--Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University

"Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art & Science of Technology Transfer, she shares her experiences and philosophy in a well-written, highly readable book that is packed with case studies of both success and failure."
--Ashley Stevens, Director, Office of Technology Transfer, Boston University

"This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process, it illustrates theoretical concepts with real world, practical examples. Any reader will come away with new and useful ways of looking at, and doing, this business."
--Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech)

"An amazing compendium of philosophy, science, and practical experience that converge to form, literally, the art and science of technology transfer. On any given page, you may find a quote from Plato, a mathematical formula, an intriguing anecdote by the author, or a practical 'how-to' statement. It's written in a very engaging style that keeps you turning from page to page . . . there's enough material in this book to launch a college course on Technology Transfer-nothing is left out!"
--David Snyder, Vice President-Technology Commercialization Science Applications International Corporation (SAIC)

"This is an excellent introduction to sorting out the complex world of technology transfer, eminently useful to both practitionersand students. The text is thorough, filled with the practical examples, details, and guidelines useful to learn and practice this often-arcane subject, while never losing sight of an overarching paradigm for getting new technology out of the lab and into the market. I am certain that other teachers will find it as valuable as I have."
--Lawrence Aronhime, Faculty Associate and Lecturer, The Johns Hopkins University, 2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award

"A clear and entertaining presentation of the complexities of technology transfer and intellectual property, this book provides usable, practical information to students and practitioners on every page. The Art & Science of Technology Transfer provides a well-crafted immersion in the processes and practices of moving ideas into the marketplace."
--Phil Weilerstein, Executive Director, National Collegiate Inventors and Innovators Alliance (NCIIA)

Front Jacket

Technology transfer is the process of moving inventions and innovations out of peoples'heads and into practical use. The nice thing about technology transfer is that it also can be used to make money by placing technology where it has market value.

The Art & Science of Technology Transfer provides practical advice for determining just what a technology can do, discovering applications for the technology, valuating it, finding customers, structuring and negotiating deals, and supporting implementation of those deals. Author Phyllis Speser combines hands-on advice with a clearly constructed, easily understood framework that enables readers to determine how to commercialize technology "faster, better, and cheaper."

Dr. Speser writes with a sense of humor and fun that makes this a highly readable book. The Art & Science of Technology Transfer contains four parts, The Game of Technology Transfer, Market Research, Strategy, and Doing Deals. It provides an innovative look at how to market technologythat shows high-technology companies, universities, federal labs, and independent inventors and entrepreneurs how to make money off their technology-based intellectualproperty assets. It explains licensing, jointventure, strategic alliance, acquisition/merger, cooperative R&D, and other strategies for monetizing intellectual assets and when and why to use each. Combining insights from game theory, legal analysis, cognitive philosophy, sociology, and socialpsychology with decades of hands-on experience, Phyllis Speser explains both the qualitative and quantitative sides of technology transfer. The Art & Science of Technology Transfer equips readers with a wealth of handy tools, including abundant tables and graphics; in-depth, real-life case studies that show how technology transfer works in a variety of settings; and appendices and checklists that address common problems ranging from how to search the Web to find market data and other information, to how to conduct competitive intelligence, and determine royalty rates and other clauses for term sheets.

There is a famous saying from the comedian Milton Berle, "If opportunity doesn't knock, build a door." This book teaches you how to build doors for technology and how to walk through them to commercial success.

Back Jacket

Praise for The Art & Science of Technology Transfer

"Phyl Speser's personality comes across in the text--complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession."
--Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology TransferThe Johns Hopkins University

"Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art & Science of Technology Transfer, she shares her experiences and philosophy in a well-written, highly readable book that is packed with case studies of both success and failure."
--Ashley Stevens, Director, Office of Technology TransferBoston University

"This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process, it illustrates theoretical concepts with real world, practical examples. Any reader will come away with new and useful ways of looking at, and doing, this business."
--Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech)

"An amazing compendium of philosophy, science, and practical experience that converge to form, literally, the art and science of technology transfer. On any given page, you may find a quote from Plato, a mathematical formula, an intriguing anecdote by the author, or a practical 'how-to' statement. It's written in a very engaging style that keeps you turning from page to page . . . there's enough material in this book to launch a college course on Technology Transfer--nothing is left out!"
--David Snyder, Vice President--Technology Commercialization Science Applications International Corporation (SAIC)

"This is an excellent introduction to sorting out the complex world of technology transfer, eminently useful to both practitionersand students. The text is thorough, filled with the practical examples, details, and guidelines useful to learn and practice this often-arcane subject, while never losing sight of an overarching paradigm for getting new technology out of the lab and into the market. I am certain that other teachers will find it as valuable as I have."
--Lawrence Aronhime, Faculty Associate and Lecturer The Johns Hopkins University2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award

"A clear and entertaining presentation of the complexities of technology transfer and intellectual property, this book provides usable, practical information to students and practitioners on every page. The Art & Science of Technology Transfer provides a well-crafted immersion in the processes and practices of moving ideas into the marketplace."
--Phil Weilerstein, Executive Director, National Collegiate Inventors and Innovators Alliance (NCIIA)

Author Biography

PHYLLIS L. SPESER, JD, PHD, has been involved in technology transfer in a variety of roles: professor, inventor, policy maker, analyst, and broker/deal maker. She has twice served on the board of the TechnologyTransfer Society, was a gubernatorial appointee to the Washington Technology Center, and currently serves on committees of the Licensing Executives Society and the Association of University Technology Managers. She has taught at SUNY Buffalo, the American University (Washington DC), and the Universität Mannheim (Germany). A cofounder of Foresight Science & Technology, she is the developer of the Technology Niche Analysis and Virtual Deal Simulationmethods used by Foresight. Phyllis Speser is a recipient of R&D awards in artificial intelligence from the National Science Foundation, U.S. Department of Agriculture, U.S. Department of Education, and U.S. Office of Naval Research, for work which was successfully commercialized. She also has supported the commercialization of technologies for corporate, university, government, and nonprofit lab customers across the spectrum of science, engineering, and other industries globally.