Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner - Paperback

by Benjamin W. Glass (Author)

Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by 'shouting louder.' Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. "Great Legal Marketing" walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.

Author Biography

Ben Glass is a practicing personal injury attorney in Fairfax, VA. He is the founder of Great Legal Marketing, a consulting and marketing company that teaches solo and small firm lawyers how to create effective, ethical and outside the box marketing. In addition to publishing a monthly newsletter, he runs coaching and mastermind groups for some of the most marketing savvy lawyers in the United States and Canada.