{"product_id":"great-myths-of-the-brain-paperback","title":"Great Myths of the Brain - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChristian Jarrett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGreat Myths of the Brain\u003c\/i\u003e introduces readers to the field of neuroscience by examining popular myths about the human brain.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature\u003c\/li\u003e \u003cli\u003eLooks at enduring myths such as \"Do we only use 10% of our brain?\", \"Pregnant women lose their mind\", \"Right-brained people are more creative\" and many more.\u003c\/li\u003e \u003cli\u003eDelves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others\u003c\/li\u003e \u003cli\u003eWritten engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain\u003c\/li\u003e \u003cli\u003eTeaches readers how to spot neuro hype and neuro-nonsense claims in the media\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe brain has never been subject to such intense scrutiny, barely a day passes without a newspaper splashing the results of the latest brain scan study purporting to reveal the neurological location of happiness, love, rage, or any number of human emotions. Yet for all of the gains in our understanding of brain function credited to scientific research, there is a growing body of hype and misinformation about how the brain works.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGreat Myths of the Brain\u003c\/i\u003e presents a comprehensive examination of myths surrounding the function of the human brain. Cognitive neuroscience expert Christian Jarrett takes on well over 50 myths associated with brain function--from those based on falsehoods or partial truths to ones cloaked in scientific language. Jarrett first explores general myths, such as the idea that we only use 10 per cent of our brains, or that adults can't grow new brain cells. He then goes on to address a variety of more contemporary issues, including technological myths (can brain scans really read your mind?); structural myths, including the recent hype around mirror neurons; perceptual myths, including the idea that you perceive the world as it really is; and a variety of contemporary myths swirling around brain disorders--including epilepsy, autism, and dementia. Illuminating and insightful, \u003ci\u003eGreat Myths of the Brain\u003c\/i\u003e takes some of the mystery out of the most mysterious and complex organ in the human body.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristian Jarrett\u003c\/b\u003e has a PhD in Cognitive Neuroscience from the University of Manchester. He is editor of the British Psychological Society's \u003ci\u003eResearch Digest\u003c\/i\u003e; author of the Brain Watch blog for WIRED; a blogger for \u003ci\u003ePsychology Today\u003c\/i\u003e; and columnist for 99U, the New York-based creativity think tank. Dr. Jarrett is also the author of \u003ci\u003eThe Rough Guide to Psychology\u003c\/i\u003e (2011) and editor of 30 Second Psychology (Icon Books)\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 10, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47656079720707,"sku":"9781118312711","price":1021.44,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9310\/7359\/files\/VkZ4WU83cUpVY3h3aitidTlmVTI1Zz09.webp?v=1768891998","url":"https:\/\/annizon.com\/en-tw\/products\/great-myths-of-the-brain-paperback","provider":"annizon.com","version":"1.0","type":"link"}