{"product_id":"you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income-paperback","title":"You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKary Oberbrunner\u003c\/b\u003e (Author), \u003cb\u003eKatherine Rubino\u003c\/b\u003e (Author), \u003cb\u003eDan Sullivan\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA New Book from the \u003cem\u003eWall Street Journal\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e Bestselling Author\u003c\/strong\u003e\u003cstrong\u003eThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTaylor Swift isn't a singer, songwriter, or entertainer. She's an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat's names-Meredith and Olivia Swift. Taylor Swift doesn't protect her IP because she's a big star. She's a big star because she protects her IP.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePlay-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, \"Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.\" Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou're not that different. \u003cstrong\u003eBut sadly, most entrepreneurs don't think they have any intellectual property.\u003c\/strong\u003e Truth is, they just don't know how to find it. The few who do, don't know how to protect it. Over 90% of your company's value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won't truly value you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKary Oberbrunner, \u003c\/strong\u003e entrepreneur and inventor of Instant IP(TM), and \u003cstrong\u003eKatherine Rubino\u003c\/strong\u003e, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGet ready to discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy you should not promote your IP until you first protect your IP\u003c\/li\u003e\n\u003cli\u003eThe 12-step plan to increase your intellectual property influence and impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Ideas are Valuable. Start Protecting Them Today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48071250215171,"sku":"9781636803227","price":34.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9310\/7359\/files\/8vemhcZ1PI9781636803227.webp?v=1778111666","url":"https:\/\/annizon.com\/en-sg\/products\/you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income-paperback","provider":"annizon.com","version":"1.0","type":"link"}