{"product_id":"international-intellectual-property-protection-of-country-names-balancing-nation-brands-and-geographic-commons-in-a-competitive-global-marketplace-paperback","title":"International Intellectual Property Protection of Country Names: Balancing Nation Brands and Geographic Commons in a Competitive Global Marketplace - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNatalie Corth駸y\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Intellectual Property Protection of Country Names \u003c\/em\u003e\u003c\/strong\u003eis a comprehensive book that explores the intricate relationship between branding, intellectual property, and the preservation of national identity in today's global marketplace. It delves into various aspects of this interplay and provides readers with an understanding of the power of branding and the need to protect brand identity.\u003c\/p\u003e\u003cp\u003eNatalie Corth駸y expertly examines the role of branding as a signal that represents the connection between brands and the products or services they represent, emphasising the importance of marketing and advertising in shaping brand perception and the need to safeguard brand identity against unauthorised use.\u003c\/p\u003e\u003cp\u003eUsing the international intellectual property framework and its protection of country names, Corth駸y presents arguments for a multilateral minimum standard of protection by examining existing safeguards such as trademarks, unfair competition regulations, and geographical indications.\u003c\/p\u003e\u003cp\u003eThe result is a collection of compelling case studies on how to implement legislation aimed at protecting national brands, such as the 'Swissness' legislation in Switzerland and the strategic planning and policy development in Jamaica to safeguard national symbols and intellectual property. \u003c\/p\u003e\u003cp\u003eTo grapple with securing intellectual property rights in the age of technology, the book outlines ways to ensure stronger protection for country and geographic names in the digital world and discusses intellectual property in postcolonial contexts, proposing new ways to repatriate jobs and promote local resources while considering the interests of states, stakeholders, and the public.\u003c\/p\u003e\u003cp\u003eWith this relevant work, readers are sure to benefit from a thought-provoking examination of the challenges and strategies associated with branding, intellectual property, and the preservation of national identity in today's interconnected world.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 03, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48039175127299,"sku":"9789769692510","price":16559.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9310\/7359\/files\/H-4W0yHUcE9789769692510.webp?v=1777568205","url":"https:\/\/annizon.com\/en-jp\/products\/international-intellectual-property-protection-of-country-names-balancing-nation-brands-and-geographic-commons-in-a-competitive-global-marketplace-paperback","provider":"annizon.com","version":"1.0","type":"link"}